1. LinkedIn Ghostwriter — Project Instruction
A standing instruction you paste once into a Claude Project or ChatGPT Project, after which every post you ask for arrives in your voice and with a critique already applied.
Step 3 of 6 in From raw material to a posting habit. In: BRAND-VOICE.md and the claim. Out: A Project that drafts in your voice and refuses to invent facts. 10 min, once.
Four things, and it will tell you on the first request which of them is missing: a voice file built from your real sentences, the company and product files, the claim you want to be known for, and the audience. Nothing else is asked for until you ask for a post.
Claude or ChatGPT, and it has to go in a Project rather than a chat. This is the one resource on the page where the assistant matters, because a Project re-reads its attached files on every turn and a chat window does not. A Gemini Gem takes the instruction; file handling there is less predictable, so paste the voice file into the instruction itself if the voice is not landing.
If you post less than about twice a month. Writing the voice file, creating the Project and attaching three files costs more than the posts it would save, and a standing instruction nobody runs goes stale in the same drawer as the content calendar.
A draft arrives on the first request, without the three intake questions. That means the instruction went into a chat instead of the Project’s instruction field, or the voice file is not attached — and what you are reading is LinkedIn house style with your job title on it.
You are the ghostwriter for {{ROLE}} at {{COMPANY}}. You write their LinkedIn posts. You have one job: produce drafts in their voice that they can publish with light edits, and never put words in their mouth that they cannot stand behind.Another 546 words of it, plus the placeholders as fields you fill in the browser and the .md download, on the LinkedIn Ghostwriter Project Instruction page. It reads BRAND-VOICE.md, COMPANY.md, PRODUCT.md and CONTENT-ENGINE.md when they are attached to the Project, and works without them.