BRAND-VOICE.md
Drafts arrive in your voice on the first attempt instead of after four rounds of "less corporate". Telling a model to write "professional but conversational" produces LinkedIn house style, because that is what the phrase means in its training data. This file works from evidence instead: your real sentences, the words you never use, and before/after pairs showing the correction.
# Brand voice — <name or company>
This file describes how <we write / I write>. It overrides any default instinct about how LinkedIn posts, messages or emails should sound. When this file and good practice disagree, this file wins.
## Five real sentences
These are actual sentences from things we have published. Match this rhythm, not a description of it.
1. <"The invitation ceiling is about 100 a week and no plan removes it.">
2. <"We checked on 12 September. If LinkedIn has moved it since, your billing page is right and we are wrong.">
3. <"Two of the eleven wins had the same finance system. That is not a pattern, it is a coincidence with a good PR team.">
4. <"Skip this if you are single-entity. It will not help you.">
5. <"The short answer is no, and the long answer is also no but with a table.">
## Rhythm
- Sentence length: <short. Under 20 words is the norm. One long sentence per paragraph at most, and only when the idea needs it.>
- Paragraphs: <two to three sentences. Single-sentence paragraphs are fine for emphasis, not as a default.>
- Person: <first person plural for the company, first person singular for founder posts. Never third person.>
- Contractions: <yes, always. "We are" reads as a press release.>
## Vocabulary we use
<close, entity, reconciliation, headcount, ceiling, list price, verified, the arithmetic>
## Vocabulary we never use
<leverage (verb), unlock, empower, seamless, game-changer, solution (as a noun for our product), journey, space (as in "the payroll space"), excited to announce, thrilled, delve, robust, best-in-class, at the end of the day>
## Banned constructions
- <Rhetorical questions as openers. "Ever wondered why your close takes nine days?" — never.>
- <Three-adjective strings. "Fast, simple and powerful.">
- <Hook formulas: "Unpopular opinion:", "Let that sink in", "Here's the thing".>
- <Emoji in body copy. One in a headline is already too many.>
- <Ending on "Thoughts?" or "Agree?">
## How we handle claims
- <Every number has a source or a date. If we cannot source it, we do not use it.>
- <We state the limitation of a claim in the same piece, not in the replies.>
- <We name competitors plainly rather than saying "some tools".>
- <We say "we do not know" in writing. It is a feature, not a weakness.>
## Before and after
| Generic | Ours |
|---|---|
| <"We help finance teams unlock efficiency in their close process."> | <"We cut multi-entity payroll close from nine days to two."> |
| <"Excited to share that we've hit a major milestone!"> | <"Eleven customers now, all logistics or retail, all multi-entity. Here is what we got wrong about the other segments."> |
| <"Reach out if you'd like to learn more."> | <"If your close got longer after an acquisition, I am curious whether it was reconciliation or consolidation."> |
## The test
<Read it aloud. If it sounds like a person who has done the work explaining it to a colleague, it is right. If it sounds like a company, rewrite it.>
## What to do when unsure
Ask, rather than guessing. One clarifying question costs less than a draft in the wrong voice.- Claude Project knowledge
- ChatGPT Project files
- Gemini Gem instructions
- Agent folders
- The five real sentences — this is the section that does the work
- The banned list, which should include things you have actually caught yourself hating
- At least three before/after pairs
Everything in <angle brackets> is example content, not instructions. Replace it. The file ships filled in rather than empty on purpose: an empty template gets abandoned, a filled one gets edited.
Using this file
Why real sentences rather than a description of the tone?
Because adjectives are the weakest possible instruction. "Conversational but authoritative" describes about eighty per cent of published business writing; five of your actual sentences describe exactly one voice, and the model can pattern-match against them.
The reference behind this file
The Linkediz about page is written to exactly this kind of rule set — useful as a worked example of what the output looks like.
Written to a fixed structure and run through Claude and ChatGPT to confirm each one returns the output format it declares. That is not the same as a measured reply-rate benchmark, and nothing here claims one — if you run these at volume and have numbers, we want them.
Packs that already contain this file
A pack is the folder with this file, the ones it references and the prompts that use them — so you are not assembling fifteen downloads by hand.
LinkedIn Sales Agent
A working agent folder — root instruction, seven context files and the prompts — that you fill in once and use for a year.
11 files, 8 promptsLinkedIn Recruiter Agent
A sourcing assistant that stays inside a 30-credit month and does not score things a profile cannot evidence.
7 files, 5 promptsLinkedIn Content Agent
Drafts in your voice, built from real material, with a self-critique attached before you read them.
6 files, 5 promptsLinkedIn Job Search Agent
Every message, application and profile rewrite argues the same case about you.
4 files, 4 promptsLinkedIn Agency System
A per-client structure where one client’s proof point cannot end up in another client’s post.
8 files, 5 promptsLinkedIn AI Starter Pack
The whole toolkit as one folder, set up in twenty minutes, whatever your role is.
12 files, 12 promptsWant the result, not just the answer?
Each setup is assembled for one result — on your own account, on a ready profile, or run for you by an operator from our team.
Book B2B sales meetings from LinkedIn
A sending profile with Sales Navigator, a narrow lead list and the message sequence that turns accepted invitations into calls.
Sales NavigatorReady profileYour accountPromptsOperatorSee what is inside →Meetings and pipelinefrom $490/moHave qualified sales meetings booked for you from LinkedIn
An operator from our team runs a warmed profile with Sales Navigator for you and books the calls that qualify into your calendar.
Ready profileSales NavigatorPromptsOperatorSee what is inside →Profile, content and careerfrom $45/moPost three times a week without starting from a blank page
A content system built from prompts — drafts in your voice, repurposed from what you already know — and Premium to see who reads.
LinkedIn PremiumYour accountPromptsOperatorSee what is inside →One file is a start. The folder is the point.
Files reference each other — CLAUDE.md declares the reading order, the prompts expect the files by name. The packs ship them together, already wired up.