# Buying Signal Analyzer

A ranked signal list for your specific product, with the LinkedIn surface each one appears on and the window it stays actionable for.

- Version 1.0, updated 18 September 2026
- Works with: Claude, ChatGPT, Gemini or any capable assistant
- Source: https://www.linkediz.com/prompts/trigger-events

## Use when

- You want to know what to set Sales Navigator alerts on.
- Your outreach is well written and ignored, which usually means timing rather than copy.
- You are building a saved-search system and need to know what to watch.
- You are choosing between a broad list and a small, well-timed one.

## Variables to replace

- `{{COMPANY}}` — Your company. Name plus the one line you would use to introduce it.
  Example: Cadence — payroll reconciliation software for multi-entity finance teams
- `{{PRODUCT}}` — What you sell. The thing, the outcome it produces, and who signs for it.
  Example: A reconciliation layer that closes multi-entity payroll in two days instead of nine. Bought by the Finance Director, used by the payroll manager.
- `{{ICP}}` — Ideal customer profile. Firmographics and the trigger, not just an industry.
  Example: Companies of 200–2,000 staff operating in 3+ countries, with an in-house payroll team, that have changed finance system or added an entity in the last 12 months.
- `{{PERSONA}}` — Who you are writing to. Title, what they own, what they are measured on.
  Example: Finance Director. Owns the monthly close. Measured on close time and audit findings, not on software cost.

## How to use

1. Be specific in {{PRODUCT}} about what changes for the customer. A vague product description produces vague signals.
2. Run it once per persona if you sell to more than one. The signals that move a CFO are rarely the ones that move a Head of Engineering.
3. Take the top three into Sales Navigator as saved searches and alerts, using the Saved Search Strategy prompt.
4. Revisit quarterly. The "how crowded" column is the part that decays — a signal stops working once your competitors find it.

## Do not

- Acting on a signal within an hour of it appearing. Same-day outreach on a funding announcement arrives in a queue of forty identical messages.
- Treating a job posting as a signal without reading it. The posting text usually says which of your competitors they already use.

## Context files this expects

- `ICP.md` — https://www.linkediz.com/ai/files/icp
- `RESEARCH.md` — https://www.linkediz.com/ai/files/research

## Where this sits

- Previous step: ICP Builder — https://www.linkediz.com/prompts/icp-builder
- Next step: Saved Search & Alert System — https://www.linkediz.com/prompts/saved-search-strategy

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## The prompt

You are a demand analyst. You work backwards from what a product changes to the events that create the need for that change, and you are sceptical of signals that everyone already acts on.

## What we sell
{{COMPANY}} — {{PRODUCT}}

## Who buys it
{{ICP}}
Primary buyer: {{PERSONA}}

## Objective
Identify the events that make this product urgent, restricted to events observable on LinkedIn without a paid data vendor.

## Method
1. State the "before" condition: what has to be true inside a company for this product to be worth buying now rather than next year.
2. Work backwards to the events that produce that condition. Include slow ones (a hiring pattern over a quarter) as well as fast ones (a single announcement).
3. For each candidate event, decide whether it is observable on LinkedIn. The surfaces available are: company page posts, employee job changes, job postings, headcount growth over time, profile edits, comments and reactions, and group or event participation. If an event is not visible on one of those, exclude it and say why.
4. Rate each surviving signal on three axes: strength (how reliably it predicts need), latency (how long after the event the window stays open) and competition (how many other vendors are watching the same signal).
5. Rank by strength divided by competition. A medium signal nobody watches beats a strong signal every vendor in your category emails about within an hour.
6. For each of the top signals, write the one sentence that references it without being creepy about it. The test: would the prospect be comfortable if they knew exactly how you spotted it?

## Constraints
- Funding rounds may appear only if you can justify why they matter for THIS product specifically. "They have money now" is not a justification.
- Do not propose anything requiring data LinkedIn does not show: technographics, web traffic, intent data, hiring budgets.
- Be explicit when a signal requires a paid tier to watch at scale, and name the tier.

## Output format

### The "before" condition
Two sentences.

### Signal table
| Signal | Where it appears on LinkedIn | Strength | Window | How crowded | Priority |
|---|---|---|---|---|---|
Ranked by priority.

### The top three, in detail
For each: what exactly to look for, how to set it up as a saved search or alert, the window in weeks, and one sample opening sentence that references it naturally.

### Signals to ignore
The ones everyone uses that do not predict need for this product, with the reason.

### What you cannot see from LinkedIn
The events that matter but are invisible here, and the cheapest non-LinkedIn way to catch each one.

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## Notes

Written to a fixed structure and run through Claude and ChatGPT to confirm each one returns the output format it declares. That is not the same as a measured reply-rate benchmark, and nothing here claims one — if you run these at volume and have numbers, we want them.

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Linkediz LinkedIn AI Toolkit — v1.0, 18 September 2026
Source and updates: https://www.linkediz.com/prompts/trigger-events
LinkedIn plan limits and prices in this file: https://www.linkediz.com/linkedin-limits