# Personas — <company>

One block per person in the buying committee. If you have more than three, you have a target list rather than a persona set.

---

## <Finance Director> — the economic buyer

**Owns:** <the monthly close, the finance team's headcount, the software budget under <amount>>

**Measured on:** <close time, audit findings, and not being the reason the board pack is late. Not on software cost.>

**A normal week:** <reporting, board prep, managing a team of six, firefighting whatever the close threw up. LinkedIn is checked between meetings, on a phone.>

**Already tried:** <adding a person to the payroll team; asking the ERP vendor; a spreadsheet the previous controller built and nobody else understands.>

**What they believe that is wrong:** <that the close is long because the team is stretched, rather than because the entity count grew.>

**Opens a message when:** <it references something specific they said, and does not ask for a meeting in the first line.>

**The sentence that loses them:** <"We help finance teams streamline their processes." They have read it forty times this year.>

**What they ask first:** <"How long does implementation take, and what do I need from IT?">

---

## <Payroll Manager> — the user

**Owns:** <running payroll across five entities and the reconciliation that follows>

**Measured on:** <accuracy and the close-week overtime>

**Already tried:** <three spreadsheets and a lot of patience>

**What they believe that is wrong:** <that this is just what the job is>

**Opens a message when:** <it describes their actual week accurately. Specificity about the work is the whole game with the user.>

**The sentence that loses them:** <anything implying their process is bad. They did not choose it.>

**Note:** <the user cannot sign, but they can kill it in one sentence to the FD, and they are the reason a deal that looked dead comes back.>

---

## <Head of IT> — the blocker

**Owns:** <integrations, data access, security review>

**Measured on:** <nothing going wrong>

**Opens a message when:** <almost never. Do not lead here.>

**The sentence that loses them:** <"It's a simple integration.">

**Note:** <engage only once finance is committed, and lead with what you need from them, precisely.>

---

Linkediz LinkedIn AI Toolkit — v1.0, 18 September 2026
Source and updates: https://www.linkediz.com/ai/files/personas
LinkedIn plan limits and prices in this file: https://www.linkediz.com/linkedin-limits
